Influencer Marketing Campaign for Jeff Wan — #TheWanWhoLunch
A few weeks ago, our client Jeff Wan, a New York-based luxury leather accessories brand, launched 13 new handbags before the arrival of spring. Amongst them include a brand new style — the Bazar Shoulder Bag, which also comes in a special edition design, featuring white leather and a red heart.
In celebration of the launch, we invited 13 content creators based in the U.S. to join us in announcing the debut of the latest collection. The influencers each shared a new design on their Instagram pages on the same day, at the same time. And in the captions, they have mentioned a fellow content creator from the “gang” to together form a loop that showcases all of the new styles.
“The Once Upon team put in a lot of effort to make sure every influencer got a different style from the new collection. But at the same time, the bags were also still all of the influencers’ top picks, which is important because we wanted everyone to love the one they received.”
Meanwhile, we also asked the same content creators to film a 5-second video of themselves “passing” the fashion brand’s current bestseller, the Lunch Box 11 in Navy Blue.
In order to make the video more interesting to watch, our founder Tricia wrote out a “script” of actions for everyone and “directed” the passing motions. Both Tricia and Jeff Wan himself joined in on the fun! You can watch the final one-minute video on @jeffwanofficial’s IGTV channel.
And just for the sake of more fun, we also did another video featuring the behind the scenes of filming Jeff, as well as some outtakes we received from the participating influencers!
“This campaign for Jeff Wan was a really fun one to put together, and I definitely enjoyed being a part of it, too,” Tricia told us.
Thank you to all the influencers who made this launch campaign possible. If you’re a content creator and are interested in being on our list for potential collaborations, complete the form below or email us at info@theonceupon.com so we can include you for future campaigns!
Meanwhile, be sure to give us a follow @theonceupon on Instagram.
xoxo,
The Once Upon Team
