Shokay is the world's first socially responsible company that focuses on producing fashion goods using ethically-sourced yak down material.
SHOKAY
BRAND AWARENESS
Shokay has an amazing brand story to tell and premium products to offer. The project focused on establishing a brand presence in the U.S. through working with selected lifestyle and fashion influencers bloggers based in U.S. and Canada.
INSTAGRAM ACCOUNT MANAGEMENT
Shokay's Instagram account was fully managed by Once Upon; the team pre-planned the layout and created content for a consistent look.
