New Client Alert: R₂R Cosmetics, a Luxury Multi-purpose Beauty Brand

Happy June, everyone!

The current collection includes (clockwise from the top) Empire (gold), Cacophony (black), Entranced (pink), Chromatic (red), and Oasis (coral). Photos: Courtesy of R₂R.

A new month brings new opportunities, and in our case, a new Once Upon family member! Allow us to introduce and welcome R₂R Cosmetics, a vegan, cruelty-free luxury beauty brand that focuses on multi-purpose products!

Based in New York City, R₂R was created by Rhitu Risal, an experienced Senior Business Consultant at a top Fortune 500 company. Rhitu was born in Nepal, grew up in Maryland and is now taking a bite out of The Big Apple. She founded R₂R in hopes to encapsulate the beauty and translate them into tools that would help narrate stories of the lifestyle people choose for themselves. She wants to offer both women and men an opportunity to design their own formula of life through the use of colors.

The founder of R₂R, Rhitu Risal is from Nepal and now based in New York City.

Chromatic used as an eyeshadow.

Empire used as an eyeliner.

A mix of the pots were used to create the looks in this editorial shot.

One of the main missions behind Rhitu’s brand is to reduce the number of products you need to create your unique look.

“But also, I want to spur conversations, connect communities, and inspire creativity,” — Rhitu Risal, Founder and Creator of R₂R Cosmetics.

R₂R’s highly-pigmented waterproof pots can be used as eyeshadow, eyeliner, lipstick, blush, contour, and more. The current collection includes Chromatic (red), Entranced (pink), Oasis (coral), Empire (gold), and Cacophony (black). There is no instruction manual or guide when it comes to creating looks with these pots — because it is completely up to you to decide!

All your makeup tools and palettes simplified to one product? We say: sign all of us busy New Yorkers up, please!

We are so excited to work with R₂R — all you need is a pot and a vision — and we can’t wait to share what’s to come. Stay tuned for more.

xoxo,

The Once Upon Team