Influencer Event: Donna Zhong's Fall 2019 Collection Preview
Last month, on March 28, we were honored and super excited to plan NYC-based fashion label Donna Zhong’s first event at The Copper Room offering influencers, friends and family an opportunity to get a closer look at her Fall 2019 collection.
The brand previously shared 8 looks from this collection during New York Fashion Week at Pier 59 last fall, however, beloved followers of her designs were not satisfied - they wanted to see the collection in its entirety! Although the main focus of the event was the Fall ‘19 collection, Donna wanted to include pieces from her previous collections to show the growth and journey of her brand thus far.
Our #bosslady Tricia Chen, @happilyeverstyle, wearing a Donna Zhong Official matching camel top and skirt while holding one of the velvet goodies bags made by Donna!
Seeing as this was Donna’s first event, we wanted to create a fun and light environment to emulate our excitement for such a huge milestone for the brand! We reached out to Seohui Chi, @s2ohui_illustration, to join us and do live sketches of our guests and certain pieces of the collection.
Since this was only a preview of the Fall collection, Donna wanted to make sure that all her guests left with something to remember the event and experience by. She had velvet goodie bags made specifically for the event so guests can put their sketches and goodies in!
Along with the personalized sketches by Seohui, Erno Laszlo sponsored the event and gifted our guests with their best-selling Eye Serum Masks and Pore Cleansing Clay Masks. Nothing says “Thank you for coming” like a self-care treat!
We also invited those who attended the event to participate in an on-site photoshoot with fashion photographer Ashley Gallerani, and got amazing pictures of our influencers wearing their favorite pieces from Donna Zhong! Here are a few of our favorite looks of the night:
Annette, @aleatherista, wearing a white suit from the Fall ‘19 collection! We are obsessed with the fact that it is oversized with an open back making it super chic.
Samantha, @trendyambitiousblonde_, showed some love to a grey jumpsuit from a previous collection of Donna’s and we are still in love with how elegant and classy it looks.
Madison, @madisonrussellx, looked beautiful in Donna’s Fall ‘19 collection striped dress. We love the monochrome color scheme with the clean, white jacket and black heels.
Selma, @laselmastyle, looked cozy in a white and red knit dress from the Fall ‘19 collection that we can’t wait to see everyone wear on those October chilly nights.
And our last (but not least!) favorite look of the night: Jessica, @jessicataylorstevenson, paired a black top and white skirt from the Fall ‘19 collection. We love the details on the skirt and how the black top ties it all together.
We want to thank Erno Laszlo’s team for sponsoring us, Seohui Chi for sharing her talent with our guests, and everyone who joined us and helped make Donna’s first event a huge success!
xoxo,
The Once Upon Team
Photos by Ashley Gallerani.